About us

Made by: James, Lotte, Rachel, Jay, Heemani and Jonathan.

At Forever Linked, we hold the view that jewellery ought to reflect the individuality of the moments and relationships it signifies, our personalised bracelets are crafted to honour love, friendship, and significant life events. They are more than just accessories; they are timeless examples of lasting relationships that last a lifetime.

Mission statement 

“Forever Linked" is a student-run brand dedicated to bringing affordable, customizable charm jewellery to life. Through our handmade sterling silver and stainless-steel bracelet/charms, we offer a unique, hands-on experience where customers create pieces that reflect their style and memories. Our focus is on creativity and making personalised jewellery accessible to all.

Vision statement 

"We aim to create a memorable jewellery experience that connects people through personalised designs. Forever Linked strives to leave a lasting impression—where every charm tells a story, and every bracelet represents a special moment.  

Value statement

We believe that our diverse cultural backgrounds allow us to connect with a wider audience and foster an inclusive community. 

Our brand is designed for everyone, regardless of gender, ensuring that each has a unique and meaningful option to express themselves.

Sustainability is at the core of our mission. We carefully select high-quality metals such as stainless steel and sterling silver, ensuring our bracelets are long-lasting, durable, and resistant to tarnishing.

To minimise our environmental impact, we use recyclable paper bags for packaging and opt for tissue paper instead of plastic, reinforcing our commitment to eco-friendly practices.